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How can you make your optical business stand out from the competition?

We have just put together some interesting new marketing ideas for Optician practice managers and business owners. To keep your business growing you need to reach out to the new generation of customers, and then ensure they come back to you each year, despite the stiff high street competition from the larger chains.

It’s also important to highlight the role optometrists and dispensing opticians can play in detecting and treating eye conditions. A survey was recently conducted by the GOC across the UK. Just 22 per cent of respondents said they would go first to their optician with an eye problem. 40 per cent said their GP would be their first port of call.

By using quality printed merchandise, you can promote the message that you offer so much more. It’s so easy to keep in touch with regular customers by mailing out appointment reminders. Inexpensive fridge magnets branded with your logo, shaped sticky note pads or bookmarks are all perfect for this role in reaching out to your customers each year.

Personalised calendars are ideal for keeping note of check-ups and appointments. A custom printed eyeball stress shape is tactile and great fun. There's a generous area for branding with your message and details.

For marketing incentives, print your details on gel eye masks or fun sunglasses. Spectacles cleaning cloths and cleaning kits make practical giveaways when custom printed. We have a great selection of magnifying glasses to choose from. Pocket magnifiers, traditional handheld magnifiers or magnifiers with gadgets, are all simple to brand. For conferences and exhibitions, presentations can be saved onto USB sticks to distribute. Mini torch keyrings are a great giveaway accessory to help see in the dark!

Raise awareness of hygiene when handling lenses and glasses. Print antibacterial hand gels and wet wipes with an informative message. Personalised lip balms are always appreciated. They make a great companion gift to eye care products. Individual packs of tissues can be branded to give out to clients . Add them to gift bags along with cleaning kits and wet wipes. Larger boxes of tissues can be printed in full colour for use in your practice, shop or hospital. Choose a range of eye catching full colour photo printed mugs for your tea breaks.

We have a comprehensive range of custom promotional display signs. These include bespoke shelf wobblers for your shop display. Design your own vibrant, colour logo printed bags. Perfect for customers to take home their boxes and bottles in. Choose from cotton totes or Kraft paper bags in various sizes.

It’s important to raise awareness of eye health care and educate customers. For younger patients, visiting an optician can be a scary process. Encourage fun and relaxation with a personalised cuddly mascot. Choose a soft toy to represent your practice. A cheeky monkey or a cuddly puppy can be custom branded to your requirements. Design your own colouring books or sticker sets with eye care themes. Hand them out to keep youngsters occupied with packs of coloured pencils. Mini packs of printed confectionery will encourage return appointments!

Offer top quality, well chosen promotional gifts along with expert eyecare advice. This will reinforce your integrity and high standards. Take a look at our selection of ideas chosen for opticians or browse through our index of products here.

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Soft toys Stress shapes Opticians